CI detail page
CI
The wordmark of Samsung emphasizes flexibility and simplicity. The oval shape that represents the universe and global stage has been slightly tilted to symbolize the dynamism and innovation. The two open parts respectively on the top left corner of ‘S’ and the bottom right corner of ‘G’ symbolize flow of energy inside-out and vice versa, thereby embodying the corporate intent upon being aligned with global community and contributing to humanity. The prestigious logo design delivers the corporate commitment to customer satisfaction through technology as well as the modern image of a leading company.
Clear Space
- Korean
-
- English
-
Style
Standard
The primary style of the wordmark is a combination of the oval and the company name in uppercase letters with transparent background. Therefore, background space should be properly chosen before placing the wordmark in order to maintain the integrity of the visual identifier and reinforce the strength of the corporate identity.
Modification
This version is to be used exclusively for videos and films, websites, and outdoor media, and should not appear on printed media. The oval and the company name are separated to enable a three-dimensional representation and applications on far more diverse backgrounds.
Color
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Process Color
For all printed media and publications
C100 M80 Y0 K0 -
Pantone Color
For all printed media and publications
Pantone 286C -
RGB Color
For videos, websites, and screens
R20 G40 B160
