Partnership
Having been selected as a core battery supplier for over 30 vehicle electrification projects and still counting, Samsung SDI has demonstrated its commercial, safety, and technological competitiveness. The first vehicles already on the road with Samsung SDI batteries are Fiat 500e (EV), BMW i3 (EV), BMW i8 (PHEV) and as well as many other electrified models of OEMs.
Looking back, the fact that Samsung SDI was relatively new to the automotive industry was an opportunity since it led to a close cooperation with automakers right from the start: developing new products and building new production capacity required frequent and extensive communication, all of which were not possible under mere supplier-customer relationship. Therefore, Samsung had to engage in close cooperation with its customers.
Samsung SDI firmly believes that it succeeded in crafting a culture of communication with its customers based on mutual trust by paying undivided attention to all projects and racing toward common goals.
In May 2015, a racing car bearing the logo of Samsung SDI has made a debut in Hockenheimring at the prestigious DTM (Deutsche Tourenwagen Masters), a leading motorsport championship in Europe where global automakers demonstrate their cutting-edge technologies with their finest racing machines.
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Through this sponsorshipSamsung SDI has cemented close relations and strengthened the long-term strategic partnership with the BMW Group while paving the way for enhancing its brand recognition in the global automotive industry.
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high-performance racing cars are getting electrifiedMotorsports is also facing more stringent fuel-efficiency regulations than ever, and more high-performance racing cars are getting electrified. In that sense, Samsung SDI still has a lot to contribute to the future of the automotive industry with its technical expertise and we hope our brand would be positively imprinted in the minds of many consumers as well as the automotive industry as a whole.
